Wommom Un-Covered: Interview with the Queen of Umami Powders, Lily from Lilo
1. What was your inspiration behind Lilo?
My inspiration came from my daughter, Lauren, who used to be a fussy eater when she was weaning. I started recreating ikan bilis powder that my late mum used to make and added into her food. She ate better with the ikan bilis powder and I was thrilled. I started giving out beta versions of ikan bilis powder for my mummy friends to try and have received good reviews of their kids eating better. The rest was history and I’m really glad that Lilo is a part of growth and weaning journey of many cute babies!
2. What challenges have you faced along the way?
There were many challenges along the way.
- Mom-Guilt: To balance between being a mom, mom-treprenuer, wife and daughter with many shoes to fill. I am still learning how to balance it and winging it everyday.
- Financials: With investments into company, we have to plan carefully of our finances carefully and balance between personal (housing loans, school fees, insurance etc) and company expenditure (manpower costs, rental etc).
- Own Well being: With much time spent on business and kids, there were times when I forgot to love myself. Go for some me-time to get mileage.
3. What is your #1 tip for moms interested in starting their own business?
It is important to discuss with your partner and family know so we can work out our finances and duties accordingly. Our family forms the backbone of the business. We are working hard to give the best to our families, and we have to keep in mind, Family First. Business Second.
4. Children go through different stages as they develop. Which stage has been the most challenging so far?
Different stages have different challenges, and I think we didn't stop worrying since the day we got pregnant.
When I was pregnant, we worried if our kid was healthy.
During the Infant stage, I was worried that I didn’t produce enough milk or she was not drinking enough.
During the Toddler stage, I was worried that she didn’t eat well, when will she start to walk, or to child proof our home to safe guard them from knocks.
Now at 5 years old, I am more concerned on her emotional well being and learning curve in school.
A mother is always a mother. She never stops worrying about her children.
5. What do you enjoy most about being a mom?
It may sound cliché, but I’ve learned to slow down and learn to enjoy the process of growing with my girl. I love the little sparkle in her eyes when she see me after a long day. Love the little hands that wrap around my neck when I carry her. The day is long and the years are short. Enjoy every moment.