Our brands – WOWMOM
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Made4baby Natural Hand Sanitiser
Help Protect for Longer Create a barrier that helps fight off germs for longer. Longer lasting Natural Hand Sanitiser that creates a barrier to help fight germs for longer even after washing hands vs alcohol based products that stop killing...
$14.90 SGD
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Skip Hop Zootensils Fork & Spoon - Hedgehog
Zootensils make mealtime fun!This adorable fork & spoon has soft side grips so it's easy for little ones to hold.  Features: Age: 12m Signature Skip Hop Zoo characters Perfect chunky size for growing toddlers Stainless-steel heads Dishwasher safe Soft sides...
$12.90 SGD
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On-The-Go Feeding Spoon
$11.90 SGD
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On-The-Go Feeding Spoon
A soft, right-sized Spoon for gentle feeding on the go. Comes with a compact carrying case. Features: Food-grade silicone coating gives this Feeding Spoon a soft touch Each shallow spoonful holds just enough for baby's mouth, and is soft enough...
$11.90 SGD
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Icy Bite Keys
Every baby has a fascination with keys right? Well this super cool set of must-have keys from Nuby provide soothing relief for painful teeth as they're coming through. They stay cool for longer using PureIce™ Gel (even more so than...
$12.90 SGD
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Step Stool
$27.90 SGD $19.50 SGD
  • Grey
  • Pink
  • Navy
Step Stool
Help your little one take a step toward independence with the Ubbi toilet Step Stool. It has a non-slip rubber surface and a rubber contour to prevent it from sliding, allowing the child to stand safely. Features: Non-slip rubber surface...
$27.90 SGD $19.50 SGD
  • Grey
  • Pink
  • Navy
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Flip-it with Strap (12oz)
$14.90 SGD $11.90 SGD
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Flip-it with Strap (12oz)
This fun Flip-It™ bottle with handy strap is perfect for your on-the-go toddler. It doesn’t leak and you can take it everywhere! Features: Flip it, sip it, seal it! Soft medical grade silicone straw No-Spill™ when the cap is closed Hygienic flip-top cap...
$14.90 SGD $11.90 SGD
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  • Yellow
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Baby Blocks Freezer™ Storage Containers - 4 Oz
Portion, store, freeze, heat and serve home-cooked baby meals. Features: Ideal for portioning, storing and freezing large batches of homemade baby food Capacity: 4 oz / 120ml per container Microwave-safe Containers are great for heating food and serving baby on...
$24.90 SGD
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  • Aqua
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Body Silk Seamless Nursing Bra - Black
Over-the-top comfy from bump to baby. The Body Silk Seamless Nursing Bra is the ultimate seamless comfortable experience. It is the perfect everyday at home on-the-go anytime nursing bra. The luxuriously soft fabric molds to your changing shape so that...
$69.90 SGD
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Nuby Insect Repellent Clip
Nûby™ Mosquito Repellent Clip features a Naturally Derived blend of essential oils that are nontoxic and safe for adults and children. Suitable for home, travel, camping, walking, hiking, overseas travel, and more. Features: DEET Free Helps keep mosquitos away Easily...
$4.90 SGD
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Skip Hop Zoo Straw Bottle (12oz)
Sip your favourite drink with your Zoo friend!  This kid-sized bottle has a flip-top lid so the flexible straw stays clean. Moving on to sippy cups is a major milestone for toddlers. This straw bottle helps ease the transition by...
$12.90 SGD
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On-The-Go Plastic Fork & Spoon Set With Travel Case
The OXO Tot Plastic Fork & Spoon Set is the perfect starter set for little eaters. Features: Set includes travel case, fork and spoon. Compact case fits easily into diaper bags, handbags and lunchboxes for on the go meals. Rounded...
$12.90 SGD
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  • Teal
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Skip Hop Ocean Pals Stroller Toy - Crab
Take seafaring friends along for the ride!By land or by sea, this nautical friend will entertain baby as she travels. With bright patterns, textured details and playful sounds to discover, it loads of fun for the stroller!
$19.90 SGD $12.90 SGD
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Skip Hop Zoo Snack Cup
$15.90 SGD
Skip Hop Zoo Snack Cup
Perfect for toting your kid's munchies, our no-spill cup has a flexible opening and snap-top lid for freshness. The easy-grip handle is sized just right for little hands and encourages independent snacking without the mess! The flexible inside opening keeps...
$15.90 SGD
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Piccolo Squares Banana Blueberry Single Serve [EXP 8 Nov 2020]
Organic puffed cereal wafer with rice, chickpea, buckwheat, quinoa, banana & blueberry. Ingredient Organic Rice Flour (65%) Organic Chickpea Flour (10%) Organic Whole Milk Powder (7%) Organic Fine Buckwheat Flour (5%) Organic Quinoa Flour (5%) Organic Banana Powder (3%) Organic...
$3.90 SGD $2.00 SGD
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Baby Blocks Freezer™ Storage Containers - 2 Oz
Portion, store, freeze, heat and serve home-cooked baby meals. Features: Ideal for portioning, storing and freezing large batches of homemade baby food Capacity: 2 oz / 60ml per container Microwave-safe. Containers are great for heating food and serving baby on...
$24.90 SGD
  • Teal
  • Green
  • Pink
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Piccolo Stock Cube - Vegetable
100% organic stock cubes; perfect for home cooking. Features: 6 stock cubes Dairy free, gluten free, vegetarian and palm oil free Ingredients:Potato Starch* (24.2%), vegetables* (Onion*,Carrot*,Leek*,Celery*) (3.6%), Shea Butter*, Glucose Syrup* , Yeast Extract, Spices* (Parsley*, Garlic*, Lovage*, Nutmeg,* Oregano,*...
$5.90 SGD
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Piccolo Baby Pasta Shells 12m+
Piccolo pasta shapes have been developed especially for babies to help you create delicious family meals to enjoy together. These mini shells or “conchigliette” take their name from the Italian word for seashell (conchiglie). Their shape enables them to pick...
$9.90 SGD
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Body Silk Seamless Nursing Bra - Dusty Peony
Over-the-top comfy from bump to baby. The Body Silk Seamless Nursing Bra is the ultimate seamless comfortable experience. It is the perfect everyday at home on-the-go anytime nursing bra. The luxuriously soft fabric molds to your changing shape so that...
$69.90 SGD
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Oxo Tot Silicone Spoon
$14.90 SGD
  • Teal
  • Navy
  • Pink
Oxo Tot Silicone Spoon
OXO Tot Silicone Spoons are designed to help new eaters self-feed with ease. Made with food-safe, BPA-free silicone, the soft spoon heads flex for comfort in tiny mouths — no worries about hitting sensitive gums as teething toddlers learn to...
$14.90 SGD
  • Teal
  • Navy
  • Pink
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Skip Hop Ocean Pals Soft Book
Read and learn with this fishy friend! On each page is a different ocean-dwelling pal with something new to see and touch. Multiple features and a funny-face mirror all keep your little one fishing for more. The Skip Hop Ocean...
$24.90 SGD $15.90 SGD
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Mighty Breadsticks with Parmesan Cheese
Organic breadsticks with parmesan cheese & extra virgin olive oil.  Perfect for finger food. Features:  Palm oil free Ingredients: Organic Semi Whole Wheat Flour (79%), Organic Extra Virgin Olive Oil (10%), Organic Parmiggiano Reggiano Cheese DOP** (Milk) (8%), Yeast (2%),...
$2.90 SGD
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Training Plate with Removable Ring
$12.90 SGD
  • Navy
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  • Green
  • Pink
  • + 2
Training Plate with Removable Ring
Weighted Plate and ring help with utensil training Features: Food glides easily onto forks and spoons (or at least stays off the floor) with the aid of this non-slip plate's weighted, raised ring. Remove the ring and continue using the...
$12.90 SGD
  • Navy
  • Orange
  • Green
  • Pink
  • + 2
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Piccolo Three Vegetable Mac n Cheese Stage 3 180g
A textured blend butternut squash, cheddar cheese, peas, leeks & pasta with sage. Features: Vegetarian Organic Butternut Squash (36%); Organic Cheddar Cheese (31%); Organic Peas (8%); Organic Pasta (Durum Wheat Semolina,Water) (6%); Organic Whole Milk (6%);Organic Double Cream (Milk) (5%);...
$9.90 SGD
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Piccolo Mighty Breadsticks with Tomato & Basil
Organic breadsticks with tomato, extra virgin olive oil & basil; perfect for finger food. Features Organic Semi Whole Wheat Flour (81%), Organic Extra Virgin Olive Oil (12%), Organic Tomato Powder (3%), Yeast (2%), Organic Wheat Gluten (1%), Organic Basil (<1%)...
$2.90 SGD $2.00 SGD
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