"The Plum swaddle suit has helped prevent the startle reflex and has enabled my baby to sleep better and longer, which means more rest for mama too!"


PLUM is a multi-award winning Australian owned baby brand since 1965. We have just recently won GOLD in the Mother and Baby 2018 for our PLUM Swaddle Suit. We are proud of our strong history and we continue to strive to provide the safest way to sleep your baby.

Our Swaddle Suits, Sleeping Bags and Walker Suits are 100% designed in Australia and we continue to become a global brand with a unique, vibrant and contemporary style at an affordable price. All our sleepwear is tested to Australian Nightwear Standards and quality is of highest importance.

PLUM Australia’s mission is to provide every parent and child with high quality, comfortable, and beautifully designed baby and toddler wear.